Orient Electric
Industry
Consumer Electronics · Home Appliances · E-commerce
Digital Experience Transformation
Engagement
Market/Reach
India · Nationwide Consumer Audience
Strategic Direction
Delivered as part of a broader enterprise engagement within the Noor team, this project focused on reimagining the digital shopping experience for Orient Electric, one of India’s leading consumer electrical brands. Extensive user research, persona development, and behavioral analysis informed the experience architecture, ensuring that every interface decision was rooted in consumer needs and category-specific browsing patterns. The design system was built from the ground up with custom UI mockups, bespoke banners, original illustrations, and a dedicated icon pack to create a differentiated and premium digital presence
Scope Of Work
UX Research
User Persona Development
Journey Mapping & Wireframing
UI/UX Strategy
Custom Interface Mockups
Custom Banner Systems
Illustration Design
Icon Pack Design
Mobile Optimization
Design System Architecture
The Challenge
User Journey Complexity: The existing digital experience needed a more intuitive structure to support seamless product discovery across multiple appliance and home categories.
Mobile Experience: With a significant share of traffic expected from mobile users, the platform required a mobile-first experience optimized for faster navigation, browsing, and conversion.
Brand Experience Consistency: The interface needed a bespoke visual system that elevated brand perception while supporting a wide and growing product ecosystem.
Impact
Improved product discovery across a multi-category appliance ecosystem
Strengthened mobile usability and conversion readiness
Elevated brand perception through custom visual systems
Reduced user friction across category browsing journeys
Created a scalable design framework for future expansion
Outcome
A research-led, mobile-first digital experience that strengthened user engagement, elevated brand perception, and created a scalable premium interface for one of India’s leading consumer electrical brands.
Key Achievements
+44% stronger product page engagement
+32% longer average mobile session time
100% mobile-first optimization
+24% lower browsing drop-off
Bespoke illustration and icon system
Custom banner ecosystem across product categories
Orient Electric
Industry
Consumer Electronics · Home Appliances · E-commerce
Engagement
Digital Experience Transformation
Market/Reach
India · Nationwide Consumer Audience
Strategic Direction
Delivered as part of a broader enterprise engagement within the Noor team, this project focused on reimagining the digital shopping experience for Orient Electric, one of India’s leading consumer electrical brands. Extensive user research, persona development, and behavioral analysis informed the experience architecture, ensuring that every interface decision was rooted in consumer needs and category-specific browsing patterns. The design system was built from the ground up with custom UI mockups, bespoke banners, original illustrations, and a dedicated icon pack to create a differentiated and premium digital presence
Scope Of Work
UX Research
User Persona Development
Journey Mapping & Wireframing
UI/UX Strategy
Custom Interface Mockups
Custom Banner Systems
Illustration Design
Icon Pack Design
Mobile Optimization
Design System Architecture
The Challenge
User Journey Complexity: The existing digital experience needed a more intuitive structure to support seamless product discovery across multiple appliance and home categories.
Mobile Experience: With a significant share of traffic expected from mobile users, the platform required a mobile-first experience optimized for faster navigation, browsing, and conversion.
Brand Experience Consistency: The interface needed a bespoke visual system that elevated brand perception while supporting a wide and growing product ecosystem.
Impact
Improved product discovery across a multi-category appliance ecosystem
Strengthened mobile usability and conversion readiness
Elevated brand perception through custom visual systems
Reduced user friction across category browsing journeys
Created a scalable design framework for future expansion
Outcome
A research-led, mobile-first digital experience that strengthened user engagement, elevated brand perception, and created a scalable premium interface for one of India’s leading consumer electrical brands.
Key Achievements
+44% stronger product page engagement
+32% longer average mobile session time
100% mobile-first optimization
+24% lower browsing drop-off
Bespoke illustration and icon system
Custom banner ecosystem across product categories
Orient Electric
Industry
Consumer Electronics · Home Appliances · E-commerce
Engagement
Digital Experience Transformation
Market/Reach
India · Nationwide Consumer Audience
Strategic Direction
Delivered as part of a broader enterprise engagement within the Noor team, this project focused on reimagining the digital shopping experience for Orient Electric, one of India’s leading consumer electrical brands. Extensive user research, persona development, and behavioral analysis informed the experience architecture, ensuring that every interface decision was rooted in consumer needs and category-specific browsing patterns. The design system was built from the ground up with custom UI mockups, bespoke banners, original illustrations, and a dedicated icon pack to create a differentiated and premium digital presence
Scope Of Work
UX Research
User Persona Development
Journey Mapping & Wireframing
UI/UX Strategy
Custom Interface Mockups
Custom Banner Systems
Illustration Design
Icon Pack Design
Mobile Optimization
Design System Architecture
The Challenge
User Journey Complexity: The existing digital experience needed a more intuitive structure to support seamless product discovery across multiple appliance and home categories.
Mobile Experience: With a significant share of traffic expected from mobile users, the platform required a mobile-first experience optimized for faster navigation, browsing, and conversion.
Brand Experience Consistency: The interface needed a bespoke visual system that elevated brand perception while supporting a wide and growing product ecosystem.
Impact
Improved product discovery across a multi-category appliance ecosystem
Strengthened mobile usability and conversion readiness
Elevated brand perception through custom visual systems
Reduced user friction across category browsing journeys
Created a scalable design framework for future expansion
Outcome
A research-led, mobile-first digital experience that strengthened user engagement, elevated brand perception, and created a scalable premium interface for one of India’s leading consumer electrical brands.
Key Achievements
+44% stronger product page engagement
+32% longer average mobile session time
100% mobile-first optimization
+24% lower browsing drop-off
Bespoke illustration and icon system
Custom banner ecosystem across product categories
More Projects
More Projects
Explore our extensive portfolio to see a wider range of our creative and innovative design solutions.
Explore our extensive portfolio to see a wider range of our creative and innovative design solutions.
connect@falah.tech
Based in New York City
© 2026 Falah
connect@falah.tech
Based in New York City
© 2026 Falah